#HashtagLunchbagSF received an overwhelming amount of support from the community, which developed into a strong, consistent group of volunteers and funders, making every month more successful than the last. Making headlines and catching the attention of dozens of news, media and press outlets, exposing the cause of helping our hungry neighbors in need. The movement received a tremendous amount of support from sponsors which include Golden State warriors, Citi Bank, NFL Alumni Association and many more, providing over 25,000 lunches!
The support received through this movement empowered the founder Rebecca Cahua to do more, she realized her ability to effectively gather people to make change but more important she noticed that people were ready to be part of that change. Cahua brainstormed and researched for a year and created a model that would not only leverage her efforts but the efforts of dozens of local non profits.
She combined her background in the fashion industry with her passion to help others she figured the best way to improve two very different situations, was to fuse them together to create a simultaneous solution. This is how the idea of "Designing for a Difference" was created.
Her background consist of a bachelors degree in Apparel Design & Merchandising and received her Masters in Consumer Sciences.
Homelessness in the City is an issue that can not be hidden. There are over 6,400 accounted homeless living in San Francisco and you can almost guarantee that you will run into a homeless person in every neighborhood of San Francisco. They are everywhere and it has been like this for decades. The improvement over the years has been minimal, despite the cities strong efforts.
The apparel manufacturing industry is the other issue in San Francisco that has significantly decreased since the 1980's. Since then, most of the apparel manufacturing businesses has transitioned to overseas manufacturing. Domestic and local apparel manufacturing options are limited and apparel manufacturing business are constantly shutting down. Because of this, 100's of graduating fashion industry students, brands and designers relocate out of the Bay Area every year.
By developing the local fashion industry and employing those in need, we will all be
"Designing A Difference."